Our Work With Agent3
Helping launch a new era of Agent3 with the UNBOXED Series
All throughout this project we provided our vitally important insights on unique retention strategies and how best to gain control of the attention economy during this series, employing strategies that would leave viewers with a new attitude towards topics such as, demand generation, personalisation at scale, tech migration, and the diverse and complicated world of running content syndication campaigns. Through meticulous sessions of discussion we were also able to reverse engineer the raw footage to see what could be improved when recording more interviews in the future, further streamlining the production process without having stepped foot into the studio ourselves.
Dan Sands and Liam Jacklin of oneninefive Talk Content Syndication
Phil Marshall and Michael Taylor Talk Demand Generation
Steve O'Neil Talks Through a Personalisation Framework
Dan Sands and Liam Jacklin of oneninefive Talk Content Syndication
We recently had the privilege of partnering with Agent3 during their pivotal transition to the Agent3 Group. Their vision was clear: to showcase their reimagined identity through a captivating narrative that resonated with their audience. The challenge? To transform an interview-style series, aptly named "UNBOXED", into a powerful narrative catalyst that would unveil the challenges that face those navigating the ABM world starting out with two main topics, Content Syndication and Revenue Technology.
We then transformed the long-form interviews into short-form bite-sized snippets, brimming with potency. These snippets became the heartbeat of engaging advertisements, capturing attention and igniting curiosity.
Introductions are important
More recently we expanded upon the original framework of these videos by creating short intros hooking people in and previewing what's to come, these intros were also used as promos for social media to bring further attention to these videos, from concept to creation we worked closely with their team to ensure the intros and the style of them worked hand in hand with their own branding to create an end product to engage and captivate their audience.
Intro from the an interview with
Nalina Athyantha
Intro from the video
How To Generate Demand
Examples of Short Form Videos
